Media training for Plymouth Business Women this week – what a fantastic day.
Sound View Media create tailor made Media Training for Plymouth Business Women.
Plymouth Business Women receive media training with Soundview: Everyone understands the power of the Media and how it can be engaged to promote a message or campaign. There are often a number of concerns that businesses and enterprises have about being approached by or approaching the Media. The key to good marketing and communication is to look at these times as an opportunity; to make sure that, when face to face with the media, the RIGHT message is given in the RIGHT way.
The Media Training day began with an opportunity to share questions, fears and experiences of the Media – a chance to really understand what our clients’ main objectives and concerns about using the media were. This was followed by an explanation of what journalists want (in all fields of journalism-print, screen and radio) and how to ensure that our clients’ messages is communicated best though a media strategy and excellent interview skills.
This led to working on the most effective way to get the message across-taking ownership of every media opportunity, presenting your message clearly, conclusively and, of course, confidently. Our client also learnt about how to build excellent relationships with the media and how to get out of a media pickle!
Preparation and presentation for interviews, and top ten things to know and do before and during interviews were covered. This ensured our clients were ready for the event when the media approached them OR they approached the media.
All the Preparation-Now for the Media Training Practise…
Yes that’s right…we all know the best way to learn is to do, so after preparing our client group on how to take part in an interview, they did just that! All the Plymouth Business Women attending participated in an interview-an enactment of a launch where key messages need to be disseminated. That moment when the camera is pointing at you and a microphone lingers somewhere out of shot OR the phone rings early one morning, with a journalist loaded with probing questions OR simply you have something great to say about an event, product and need to approach the media…this day was designed to prepare for every eventuality.
Media Training from Sound View Media